About Us

We believe food is medicine

What we eat has an incredible impact on how we feel. Our mission is to make you feel great.

Meet the team

We're data experts who know what it's like to shop with a diet-related health condition.

  • Deepa Krishnan

    Deepa Krishnan

    Co-Founder / CEO

    Deepa is a lifelong vegetarian. She never planned to restrict even more items from her diet, but in 2006, when her doctor explained that her physical symptoms were likely caused by food reactivity, she was hooked. Since then, Deepa has managed her health, including a heart condition and asthma, almost exclusively pill free through diet and exercise. She believes food is medicine and food is joy (everything in balance!) and can often be found indulging in sweet treats around the Bay Area with her two young boys and ever supportive husband.

  • Sam Laber

    Sam Laber

    Co-Founder / CMO

    Sam began a modified diet at age 9 after he was diagnosed with a mild case of Tourette’s Syndrome. To lessen the severity of ticks, he was urged to cut out caffeine, refined sugar and artificial dyes. But since telling a kid he can’t have sweets is one thing short of taking away video games, his mom introduced “special treat Thursday”, a once-a-week cheat day headlined by an indulgent after school snack. Through diet and exercise, Sam has been able to keep his Tourette’s in check for over 20 years (while still affording himself the occasional special treat day).

  • Joe Fong

    Joe Fong

    Founding Engineer

    Joe is a software enthusiast that has always enjoyed working on applications that combine helping people and solving complex problems. He considers himself a 'builder' and whether it is code or a hammer, Joe enjoys the challenges of finding innovative solutions to everyday problems.

Clinical nutrition experts

Our results and methodology is guided by leading doctors and dietitians from all over the world.

  • Joanna Baker, ADP

    Low FODMAP / ANZ

  • Cristian Costas, RD

    Gluten Free / UK

  • Selena De Vries, RD

    Gluten Free / CA

  • Rhyan Geiger, RD

    Vegan / USA

  • Erin Heidenreich, RDN

    Gluten Free / USA

  • Audrey Inouye, RD

    Low FODMAP / CA

  • Ebony McCorkell, APD

    Plant Based / ANZ

  • Liz McMahon, RD

    Low FODMAP / USA

  • Nicole Osinga, RD, MAN, BASc

    Plant Based / CA

  • Jas Saurai, RD

    Low FODMAP / UK

  • Vanessa Vargas, RD

    Low FODMAP / USA